TEAM

Gabriele Hoffmann

Co-founder and Managing Director

During the course of her studies in business administration at the Vienna University of Economics and Business Administration, Hoffmann focused on the areas of human resources, advertising and market research.

In 1988 she was hired by OGM (Österreichischen Gesellschaft für Marketing, or Austrian Society for Marketing) as deputy managing director and director of qualitative research projects. At the end of 1995 she departed in order to found an own institute with Wolfgang Forcher.

In addition to her role as managing director, Hoffmann also supervises qualitative projects.

Wolfgang Forcher

Co-founder and Managing Director

In 1990, after completing his studies in psychology in Graz, Forcher assumed the position of IT Manager and Project Supervisor for international projects at OGM.

Forcher and Gabriele Hoffmann met while at OGM. In 1995, they founded Hoffmann & Forcher Marketing Research.

In addition to his responsibilities as managing director, Forcher serves as project supervisor for quantitative research projects.

Romana Bartl

Marketing & PR

Over 20 years experience as project director in renowned international and national agencies.

Since 2007, Bartl has been responsible for Marketing and PR at Hoffmann & Forcher, specializing in the areas of Mystery Diversity and Mystery B2B.

Michael Feest

Field Management

Currently studying economics at the Vienna University of Economics and Business Administration.

A member of the Hoffmann & Forcher team since 2004, Feest is responsible for interviewer, database and quality management. He also assists project leaders on quantitative surveys.

Mag.^a Gerda Westmark

Field Management

Currently studying psychology at the University of Vienna.

For several years Westmark has provided support to the team in the areas of field organisation and interviewer coordination.